Sunday 16 November 2014

Surrealism in Advertisement


This advertisement for WWF is quite horrific to look at and I think it's genius. It's pratically shouting the hidden message at you; that global warming is happening, sea levels are rises and if we don't change we'll be living in underwater cities and we'll subsequently evolve to grow fins. Genius.
This is more comic advertisement for ladies razors. To Landscape is to improve the aesthetic appearance of an area normally by adding plants and ornaments though in case the landscape is your body and to improve it is by shaving your hair (like mowing the lawn). Clever.


Here is an advertisement for bottled water. It boats that it is mineral water( hence the mountain) with the tag line 'Dicover your oasis' an oasis is typically an isolated area of vegetation in a desert surrounded by a water source. I do love the quirkiness of this advert though with the bottle coming out the mountain with plush greenness and turquoise water ,which contrasts the dry desert in the background, and the strategically placed rainbow and birds: it's definitely gives the impression that it is freshly sources water



These 3 clever surrealist advertisements by Harvey Nichols show 2 opposing objects, with one being the dominate. moths to a lightbulb(flame) , pin to balloons and blowtorch to ice cubs. 
The first one is for beauty, suggesting that the men(moths) are attracting to this women(lightbulb) for her seemingly good appearance as she applys makeup
The second is for Womenswear as the men (the balloons) are delicate in the eyes of the women(pin) whom feels powerful in her new outfit.
And lastly the Menswear advert which suggests the women(ice)are quite literally melting in the presence of the man(flame).
 

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