LSG: University Prospectus

Here I have photographed some of the many Univeristy prospectus' that I own , i have focused on the front covers off each prospectus, rather then the actual university. Looking at the graphics that each prospectus has on its front covers.

Looking at these I can see how graphic designers have influence modern day designs for example Neville Brody's technique of different sized/colour font to make words stand out can be seen in many of the prospectus'.

When looking at each prospectus I can see how some Univeristies went for a simplistic and minimalist approach (Norwhich, Westminister, Bath Spa , Liverpool and London college of contempory arts for example) using just a few words or small images against white or brightly coloured backgrounds. Royal holloway , Falmouth , Southhampton and Leeds college of arts however, used photographs/artwork scaled to the full size of the booklet as to capture the attention of the viewer with only a small amount of text (normally just the Univeristies logo) which strongly contrasts the minimalist approach.

The Univeristy of Essex and London Met used just text on their front covers. Both uni's took a very different approach to it however with Essex using white text against a black cover and the same font and size was used through out most of the cover with certain words or phases highlighted in silver( some of these Include 'Challenge inequality' , 'You're a member' and 'Courage and Energy' ) Which shows they wanted to convey a strong meaning. 

London metroplitian Univeristy however used bold colours( bright pink, purple and teal) with bold sans-serif typography in white and yellow saying simply "Under Graduate Prospectus 2015-16". 

Both Falmouth and Leeds college of art used (what I assume to be) artworks of the students for their front covers (this makes sense as they're art based universities). Leeds went for a collage effect while Falmouth bold paintings.

LSG: Alan Fletcher

I particularly love the way Fletcher has used the word 'Manhattan' to create the illusion of the skyscrapers in New York. 

The Vicortia and Albert Muesum logo Fletcher created is still in use today. The serif typography he has used gives the logo an affluent feel to it yet it is very simple design which is highly recognisable.

I love the simplicity and bright eye-catching colours of these 3 water coloured effect designs.

"the most highly regarded graphic designer of his generation, and probably one of the most prolific". 

                              - The daily Telegraph 

Fletcher has worked for many clients including Penguin books, Cunard and Pirelli with his designing firm ,founded in 1962 , 'Fletcher/Forbes/Gill' (with Collin Forbes and Bob Gill) which he left in 1965. This soon became known as Pentagram in 1972 when 2 more partners joined. 

Many of fletches logo are still in use , most famously is the Victoira and Albert Meseum logo (shown above).

" Design is not a thing you do. It's a way of life." 

       -Alan Fletcher's obituary in the Times

Skeleton Drawings: Part 4

For my first drawing I used pencils whilst sat on a donkey I found this enjoyable and I am with my outcome 

For the second part of the lesson however we were given sticks with charcole cello taped on the end. I found using this technique difficult to grasp at first but after a few attemptes I feel like I was actually getting the hang of drawing this way, though it is much harder to create a detailed piece. 

3D

Using modrock I cast the torso of a mannequin to create the body of which my wire skeleton frame is going to go into. Some difficulties I face was attaching the front and back casts together and making the torso sting enough to stand up on its own 

Skeletons Part 2

Here I have drawn skeletons using pencil. 

The first two pictures are of a 15 minute study of one the skeletons, which were placed in the middle of the room.

While the last photo is of 3 different angles of the skeleton , each drawing took 5 minutes.