Hofmann was a teacher of typography at the Basel school of Design. His students and collagues helped with work and theories surrounding the Swiss International style:
The International Typographic Style( known as the Swiss Style) is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity.The style boasts asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. This style also uses photography. Many of the early International Typographic Style works featured typography as a primary design element and it is for this that the style is named.
Hoffman is most known for his posters which emphasized economical use of colour and typeface which he referred to as the "trivialization of colour".
His work as well as others such as Emil Ruder, Max Bill and Josef Müller Brockmann assisted modernist inspired graphic design without which contempory graphic design would be unrecognisable.
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